During the course of my research on the history of the party election poster, I came across this interesting shift of meaning between the original design for a Labour poster and what was actually used in the 1970 general election.
The poster was meant to appeal to young people, as the 1970 election was the first in which those below 21 could vote, a change in the franchise for which Harold Wilson’s Labour government was responsible. The background to this reform can be found in this book.
This poster is one of 60 that will appeear in an exhibition of political posters for the People’s History Museum, which I have curated. It will be opened by Matthew Parris on 11th November 2011.