Written by Helen Williams.
It’s been a bruising week for Mrs May’s Team. Mocked for her non-appearance at the BBC debates and visibly uncomfortable at press conferences, the Prime Minister should be very clear that what once appeared to be a guaranteed Conservative landslide in the 2017 General Election is now increasingly in danger of becoming a hung parliament.
After a disastrous public response to the social care proposals (deftly dubbed the ‘dementia tax’), Mrs May appeared to completely rebrand her campaign, attempting to shift the focus back to Brexit and immigration. Gone is the prominent slogan ‘Theresa May: strong, stable leadership in the national interest’ (with the words Conservative Party difficult to locate); now it’s ‘Theresa May and the Conservatives: a Brexit deal for a bright future’.