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Tag: social media

Social media: a political tool or apathy’s partner in crime?

With the disappointing turnout for the recent European elections, is social media the way to encourage increased political engagement ahead of the 2015 general election? Is it being used this way at the moment? If so, by whom and in what ways?

Social media is unique in that it offers a wealth of information that is constantly updated and appeals predominantly to those in the 18 – 24 age bracket who are so often criticised for their low voter turnout. After conducting some research into this area it was clear that much previous analysis on political socialisation has been on older people. Our research, therefore, focused on the political behaviour of the elusive 18 – 24 age group, whether they are using social media and, if so, whether it is for political purposes.

Social media can increase youth’s political interest


The rapid growth of social media in recent years means people are exposed to an abundance of information every day, but there is little research on the effects such exposure has on political interest and engagement. The two most popular social media outlets, Facebook and Twitter, provide vast amounts of political information, from news on politics to political campaigns, and young people, as heavy social media users, are the most exposed to this information.