With the disappointing turnout for the recent European elections, is social media the way to encourage increased political engagement ahead of the 2015 general election? Is it being used this way at the moment? If so, by whom and in what ways?
Social media is unique in that it offers a wealth of information that is constantly updated and appeals predominantly to those in the 18 – 24 age bracket who are so often criticised for their low voter turnout. After conducting some research into this area it was clear that much previous analysis on political socialisation has been on older people. Our research, therefore, focused on the political behaviour of the elusive 18 – 24 age group, whether they are using social media and, if so, whether it is for political purposes.